A carousel pin lets people swipe through several images inside a single pin. It is a great way to tell a short story, show steps or compare options without making the viewer leave the feed. Here is how to plan and build one.
What is a carousel pin?
Instead of one image, a carousel contains a small set of images that viewers can swipe through. Pinterest has offered this format in some parts of its platform, and availability can depend on your account type and region. Check the Pin builder in your own account to see whether the option is available to you.
When a carousel works best
- Step by step tutorials and how-tos.
- Before and after comparisons.
- Product ranges or colour options.
- Short lists, such as “4 ways to style a bookshelf”.
How to plan your slides
- Pick one clear idea for the whole carousel.
- Decide how many images you need and keep it small.
- Write a short headline for each slide.
- Make the first slide the strongest, because it is what people see first.
How to design matching images
Every image in a carousel should have the same size and ratio, and the same look. The easiest way is to reuse one design. In PinMaker, pick a layout, keep the same colour theme and fonts, then change the photos and the title for each slide and download them one by one. A consistent style makes the set look professional.
Upload and publish
In the Pin builder, add your images in order, write a title and description with your main keyword, add your destination link and publish to a relevant board. If your account does not show a multi-image option, a single collage pin with multiple pictures is a good alternative.
Common mistakes
- Mixing different sizes or ratios.
- Putting too much text on a slide.
- Using weak first images.
- Forgetting a link to the destination page.
Pinterest changes its interface and rules from time to time, so check the Pinterest Help Centre for the latest details.