Free UTM Link Builder

Add UTM tracking to your links in seconds. Build one link or hundreds, and see which Pins send real traffic in Google Analytics.

How to use it

  • Paste your page URL, or paste many URLs, one per line.
  • Keep the source as pinterest and the medium as social, or change them.
  • Give the campaign a short name and add optional term or content values.
  • Copy the tracked links and use them as your Pin destination links.

Why it matters

Without tracking, Pinterest visits can blur together with other social traffic. UTM tags tell your analytics which campaign and which Pin brought each visit, so you can repeat what works and stop what does not.

Frequently asked questions

What are UTM parameters?

They are short tags added to a link, such as utm_source and utm_campaign, that analytics tools read to attribute traffic.

Should values be lowercase?

Analytics treats Pinterest and pinterest as different values, so lowercase with dashes keeps reports clean. The option is on by default.

Yes. The builder adds the tags correctly and keeps any #anchor at the end.

Ready to design your Pin?

Make a 4-photo collage Pin with PinMaker. It is free and your photos never leave your device.

Create a Pin

When someone clicks a link from Pinterest, your analytics may only show a vague referral. A UTM link builder adds small tags to the end of the address so tools like Google Analytics can tell you exactly which Pin, board or campaign sent the visitor.

This free UTM link builder creates one tagged link at a time or turns a whole list into tagged links at once. It runs in your browser and keeps the tags tidy and consistent.

  • Enter the full address of the page you want people to visit.
  • Fill in the source, for example pinterest.
  • Add the medium, for example social, and a campaign name that describes the Pin batch.
  • Optionally add a content tag to compare two designs of the same Pin.
  • Copy the finished link, or paste a list of addresses to tag many links together.

UTM naming tips that keep reports clean

  • Use lowercase letters only, because Google Analytics treats Pinterest and pinterest as two sources.
  • Use hyphens instead of spaces in campaign names.
  • Pick one naming pattern and keep to it for every campaign.
  • Never add UTM tags to links that stay inside your own site, since this can overwrite the real traffic source.

Tagged links work well together with fresh Pins from the Create a Pin from a URL tool. To learn how the parameters appear in your reports, read the official Google Analytics guide to campaign URLs.

Yes. It is free and needs no account.

Yes. Paste a list of addresses and the tool adds the same tags to each one.

Do UTM tags change how a page looks?

No. Visitors see the same page. The tags only help your analytics.